Top 5 Beauty Retail Apps on Android in Turkey: Q4 2024

In the fourth quarter of 2024, the Gratis - Kozmetik & Makyaj app demonstrated a strong presence in Turkey's beauty retail sector. Weekly downloads varied, peaking at approximately 48K in late November, while weekly active users fluctuated around 1.2M, with a notable increase to 1.26M in the week of November 25.

Watsons: Kozmetik ve Alışveriş saw a spike in downloads in late October with 53K, followed by a more stable pattern around 30K to 40K in subsequent weeks. Active users showed a consistent rise, reaching 678K in late October and maintaining over 500K towards the end of the quarter.

Sephora - Make-up, Beauty experienced moderate download activity, with numbers reaching a high of 16.8K in early November. Active user numbers climbed steadily, peaking at 109K in late November before a slight dip towards the end of December.

Kiko Milano: Makyaj & Kozmetik showed a significant increase in downloads mid-quarter, reaching 23K in early November. Active users peaked at 46K in early November, followed by a gradual decline towards the end of the year.

Flormar | Makyaj ve Kozmetik maintained a steady download rate, with a peak at 7.5K in mid-November. Active users showed a consistent upward trend, reaching over 14K in early December.

These insights, sourced from Sensor Tower, offer a detailed view of the competitive landscape in Turkey's beauty retail app market. For more in-depth analysis, visit Sensor Tower.